A design example of solidarity, reformulate Top designers donated clothing under the label Mr Love.
clothes donation donation of time and talent of the best designers in Argentina is equal to Mr. Love is not a mathematical formula, but the brand that gives its name to the project that seeks to transform garments have fallen into disuse and have been donated by individuals and enterprises, clothing copyright, reworked by five of the best designers in the country.
Mr. Love comes from the donation of thousands of Argentines who every day offer items they no longer use the Salvation Army, a worldwide organization with headquarters in Argentina, which are collected, the conditioning and taking them out for sale at very low cost for the realization of nearly 150 community action programs.
Among the elements that people are donating clothes. And it is from the creative agency JWT developed this action that has a united purpose, and that all proceeds from the sale of these items to be displayed in a parade on Thursday in the Cultural City Konex go to the Salvation Army. But it also has a communicative purpose: to transmit the importance of giving what is not used.
exception Designers
Estebecorena Brothers (HE), Mariano Toledo, Pablo Ramírez, Martín Churba (Weaving) and 12-NA five designers were invited to participate in this first experience of Mr Love, though many say they will not be the last and that the project will continue over time.
"Mr. Love was born almost two years with the idea of \u200b\u200breusing the items donated, altering them and adding value. It is called the representative designers who work regularly with the recycling of clothes, and were asked to design five teams each, which will be the ones to display in the parade, "said the godmother of the project, Kika Tarelli.
The first step for the realization of the project was to visit the deposits and the main store Salvation Army in Pompeii (Sáenz 580), to select the garments with which they would create their designs.
"Each designer chose your clothing style and aesthetics and selected on the basis of what I wanted to achieve. It was up to the pile of clothes, filling grocery carts whole. In total, each took between 10 and 15 bags of consortium, "he said Tarelli, a privileged witness of the process.
Mountains disused clothes are enormous: each day, are selected and separated about 2000 pieces only at the seat of Pompei. During the search appeared interesting things: many designers were confronted with clothes by himself and others, with designer clothes that they admired.
The biggest Miguel del Bello, director of the charity shop in Argentina, Paraguay and Uruguay, said that actions like these allow "to inform the Salvation Army is a place where things recover value in the lives of many people. For us, every donation is important. "
Promising Future
Although Mr. Love was born as a brand of clothing, no one can rule out extended to furniture, china and other items donated to the organization.
"It was a very strong trigger, we are in the midst of an unprecedented, is the first time you build this from a donation. The idea is that this is an annual event and give them to other intervention artists, "concluded Del Bello.
After the parade, the pieces form part of a traveling exhibition and later be auctioned to benefit the Salvation Army.
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